1. Smart Keyword Research
Using Moz Keyword Explorer, we identified high-value keywords that struck the perfect balance between search volume and competition. We avoided generic, oversaturated keywords like “swimming pool” and instead focused on localized intent-driven searches like “fiberglass pool company [city name].”
2. Content That Works
Once we had our keywords, I crafted engaging, informative, and persuasive copy for the website. Instead of dull, robotic content stuffed with SEO terms, I wrote conversational, benefit-driven copy that educated potential customers while nudging them toward booking a consultation.
- Service Pages: Detailed descriptions of Maverick Pools’ services, infused with trust-building elements like client testimonials and FAQs.
- Location Pages: Geo-targeted content that made each page locally relevant, increasing its chances of ranking in nearby cities.
- Calls to Action (CTAs): Carefully placed CTAs to guide visitors toward booking consultations or requesting quotes.
3. On-Page SEO Magic
Beyond content and backlinks, I implemented on-page SEO best practices:
✅Optimized meta titles and descriptions to improve click-through rates.
✅Structured header tags (H1s, H2s, etc.) for better readability and SEO impact.
✅Improved site speed and mobile responsiveness to reduce bounce rates.
4. Backlinks & Authority Boosting
Because Google loves websites that other sites vouch for, I rolled up my sleeves and built a solid backlink strategy.
- Partnered with local business directories and home improvement blogs to get quality backlinks.
- Created guest posts on relevant industry websites, driving traffic and increasing credibility.
- Reached out to pool supply companies, landscapers, and contractors to cross-promote content.
